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M.I.C.E.
MICE Industry in Malaysia
The MICE industry is one of the fastest growing segments within the tourism industry generating millions in revenues for cities and countries. As Asia has some of the most enchanting MICE destinations, Malaysia is targeting to have more high-end tourists - those who will stay longer and spend more. The tourism segment with highest potential of accomplishing this aim is the meetings, incentives, conventions, exhibitions and events (MICE).
Malaysia is a uniquely diverse country with a multi-cultural population that will not fail to amaze. From its rich lush rainforest and golden sand beaches, to the world-class convention and exhibition centres, and to the cosmopolitan hustle and bustle of its major cities, Malaysia has something to offer for all MICE clients.
As an ideal MICE destination, Malaysia has new and modern MICE infrastructures, luxurious hotels, well-connected transport system, and some of the world's most fascinating pre and post conference tours and tourist attractions.
As the capital of the nation, Kuala Lumpur is one of Asia's most thriving cosmopolitan cities seamlessly blending traditional culture with modern urbanization. Fondly referred to as "KL", the city is home of Kuala Lumpur Convention Center, one of the region's leading convention destinations that has won the "Best Exhibition and Convention Center in Asia" for two consecutive years (2007 and 2008).
The city's modern infrastructure is truly well and conducive for hosting high-profile events and international conferences. Malaysia is easily accessible to worldwide and its national flag carrier flies to over 100 destinations across six continents.
During the last ten years, the MICE market in Malaysia has expanded rapidly. This progressive expansion of demand experienced by the industry heightens the importance of having a qualified Destination Management Company as well as Professional Conference Organiser.
With such demand in the market place, Triways Conventions and Events comes in to bridge the gap.
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